For those keeping score, As Ever is popular, affordable, and, after yesterday, a shining example of customer service.
People Magazine reports that some As Ever's customers will receive a special gift from Meghan, Duchess of Sussex when the company releases its next limited edition product.
According to People, Meghan will send a free, limited edition item to customers when the next product is released. The Duchess' customers are receiving this special perk because As Ever's Limited Edition Wildflower Honey with Honeycomb flew off the shelves before her staff could mark it as "sold out."
US Weekly reported that As Ever's entire inventory sold out within an hour. From the outside looking in, As Ever's quick day at the office seemed like a good problem to have. However, Meghan's readjustment shows that this interpretation isn't entirely true.
A caring pivot that rewards customers' patience
In her message to customers, Meghan wrote, "I know it's not the same limited-edition item you had your heart set on . . . so I would also like to promise you something else: When our next limited-edition drop happens, . . . you'll be the first to receive it."
Meghan's promise goes the extra mile, as she also wrote that customers won't have to place new orders to receive their free items. Instead, the limited edition gifts will be placed in the mail automatically.
Meghan's pivot highlights her ability to integrate a sense of generosity within in her new business endeavor. After all, the affordability of As Ever's inventory probably contributed to its inability to keep things on the shelves.
The $28 Limited Edition Wildflower Honey with Honeycomb was actually the most expensive product in the company's initial catalog. Other products included the brand's $9 Raspberry Spread Without Keepsake Packaging and $12 Herbal Hibiscus Tea.
Of course, Meghan's generosity in the boardroom may come from her pure passion for work itself.
In a recent Page Six interview, the Duchess of Sussex said that she needs to work and loves doing so whenever she can.
Outside of As Ever, Meghan is an actress, podcast host, reality TV creator, and passionate food and cooking influencer. Collaborators who've worked with Meghan in the past often speak fondly of her and say that the door is always open to work together again.
Meghan and As Ever's quick response to their customers' negative shopping experience is an example of the positive personality Meghan's colleagues saw while working with her.
As of now, there's no word on what As Ever plans to release during its next round of sales.