American Riviera Orchard is not having a CEO problem

In March of 2024, Duchess Meghan announced that she was creating a lifestyle brand called American Riviera Orchard. She not only created a website, but also an Instagram account for the brand. But since the announcement, not much has been done with the brand.

So far, she has filed for trademarks for the brand and she has sent out preview items to some friends in order for them to get an idea of what she will be offering as part of the American Riviera Orchard lineup. Beyond that, there has not been much movement in the public eye.

However, just because we don't see anything happening with American Riviera Orchard, that doesn't mean that there isn't stuff happening behind the scenes. That being said, there have certainly been plenty of rumors about the brand. One recent rumor revolved around issues with a CEO for American Riviera Orchard. It seems that there was a report made that indicated that the brand was struggling to find a CEO. However, that's not the case at all.

Duchess Meghan's American Riviera Orchard is not struggling with finding a CEO because they already have one

According to US Weekly, those claims of a CEO struggle are simply not true. Unsurprisingly, it seems that Duchess Meghan is in fact the CEO of her lifestyle brand.

Not only are the rumors about the CEO for American Riviera Orchard not true, but some of the other rumors circulating about Duchess Meghan's brand are also false.

"Us learned that rumors of 18 staff members quitting ARO is also false. In fact, no one Markle has hired left the company."

- US Weekly report

The fact that these rumors are swirling about the Duchess of Sussex's lifestyle brand are not surprising, but it is disappointing. There simply hasn't been a lot of news around the brand for anyone to be speculating about what is happening behind the scenes. So we will wait to see what happens with American Riviera Orchard as it officially gets ready to launch.

And no, there is no word yet on when the brand will launch and begin selling products to fans of the duchess. Hopefully it happens ahead of the holidays, but even if it doesn't, we are looking forward to when Duchess Meghan starts offering her jams, jellies, and other products.