Meghan Markle posts Instagram reel announcing official launch of As Ever

The Duchess of Sussex's new lifestyle company gives her room to pursue her personal passions.
2025 Invictus Games Vancouver - Day Two
2025 Invictus Games Vancouver - Day Two | Samir Hussein/GettyImages

Meghan Markle just provided her fans with more info about her upcoming projects and busy schedule.

In a new Instagram reel, the Duchess of Sussex announced that she will be moving forward with her new lifestyle brand, As Ever.

In a short explanation of what the new company will look like, Meghan reveals that it will be "an extension of what has always been my love language, beautifully weaving together everything I cherish — food, gardening, entertaining, thoughtful living, and finding joy in the everyday."

The rest of Meghan's post hints that there will be more to come in future announcements, but it's great to know that the Duchess of Sussex's 2025 is just beginning!

An upbeat reveal from Meghan's personal platform

As seen in the Instagram reel above, Meghan has multiple things coming through the pipeline.

In the midst of As Ever's reveal, the Duchess also reminded fans that her new Netflix show, With Love, Meghan, will be debuting in two weeks.

The show's release was pushed back because of the California wildfires and the consequences of their aftermath.

The new reality/cooking series was originally scheduled to begin streaming in January. Unfortunately, Meghan had to release a statement that the show's premiere would be rescheduled to March after the natural disaster began.

Since the delay, Meghan has been busy helping victims of the wildfires and supporting Prince Harry in his numerous endeavors.

Earlier this month, Meghan worked with Billie Eilish's team to help a California-based fan replace merchandise she lost in a house fire. The fan's mother let Markle know that the teenage supporter lost a t-shirt and was understandably disappointed about it.

After calling some of her close friends, Meghan was able to arrange something with Billie Eilish's team and get an entire package of memorabilia delivered to the young woman as a replacement!

While supporting Prince Harry during the 2025 Invictus Games, Meghan visited the Squamish Nation with her husband and became the first royal couple in at least a century to visit a Canadian First Nation in person.

Busy as ever, Meghan eventually had to return to California to take care of Prince Archie and Princess Lilibet. As expected, the Duchess made sure to bring back some uniquely Canadian goodies so Archie and Lilibet could have a taste of The Great White North themselves.

Along with their mother's love, Meghan brought home some Tim Hortons doughnuts, bear paw shaped chocolates, and Timbits for her two children.

Editor's Note: As Ever is the new brand name for the previous announced American Riviera Orchard lifestyle brand that the Duchess of Sussex has been working on for the last year or more.