As Ever's second newsletter revealed how a new product symbolizes Meghan, Duchess of Sussex's past experiences in the UK.
According to People Magazine, As Ever's shortbread cookies remind Meghan of her time living in England before her and Prince Harry got married.
The revelation is simple and to the point, but the emotions behind Meghan's memories are much more substantial.
Meghan makes her love of the simple things clear throughout her various media and social media projects. In the rest of As Ever's newsletter, Meghan discusses giving loved ones heartfelt gifts like unique flowers instead of bouquets and handwritten notes sent through snail mail.
The content of As Ever's most recent piece shows that Meghan wants to market her new company by appealing to her supporters' desire to create memories and grow closer to the ones around them. This could be a strong strategy since she's never been shy to tell her own story whenever the time calls for it.
Is Meghan using her own story as the foundation for her lifestyle company?
If it isn't the shortbread cookies that remind her of living in England, it will probably be the jam she's become famous for within her circle of friends.
More often than not, Meghan, Duchess of Sussex shows her love by making food and eating it with the ones she cherishes the most.
In fact, food being her love language is one of the many things that differentiates As Ever as a lifestyle company and chance for Meghan to share her passions with the world.
In an excerpt included in People Magazine's recent article, Meghan fawns over sharing pieces of grilled cheese with her kids and cooking breakfast for dinner every once in a while. These moments take Meghan back to the coziest times of her life, and we can assume that she wants As Ever to create similar memories for her customers, too.
Meghan's marketing push comes after she released her new series With Love, Meghan earlier this week. As expected, the series drew a lot of attention and got people talking.
Recent reports confirmed that Netflix has already announced a second season of the show that will release this fall. The episodes for the season have already been filmed. This explains the second run's quick turnaround despite the release date of the first season being pushed back.
Time will tell how quickly As Ever can grow before Meghan has to focus on promoting her Netflix project again. Of course, we'll be keeping an eye on things so we can keep you updated.