It’s the summer movie phenomenon we never knew we needed. Thanks to the movie duo known as Barbenheimer, the box office in the UK is on fire (and they aren’t the only box office reaping the benefits of Barbenheimer).
When it was revealed that Barbie and Oppenheimer would be released on the same day, it quickly became something special for fans of the movies (and we don’t mean these two movies). And it led to the creation of the term Barbenheimer, a combination that in a lot cases indicated people who would be enjoying a double feature of these two movies.
As Deadline is reporting, the duo of Barbie and Oppenheimer has captured the attention of the viewing public in a way that few movies have in the past. While there have certainly been some interesting movie combinations in the past, there is something quite striking about the phenomenon that is Barbenheimer.
The Barbie and Oppenheimer match up of Barbenheimer has fired up the UK box office
In fact, this combination is so powerful that “seven-day figures from Comscore, this past week is the highest ever recorded at the UK and Ireland box office, with £66,373,575 clocked from all movies between July 21-27.”
Those are some impressive numbers and it is even more impressive when you consider this is truly record-breaking numbers for the UK box office. And that’s not the only impressive set of numbers, as Deadline also reported, “Barbie picked up an estimated £18.5M and Oppenheimer clocked £10.9M over opening weekend, the first time two films had opened to more than £10M each in the UK.”
Honestly, we aren’t surprised that both Barbie and Oppenheimer are seeing success at the box office. However, the fact that the Barbenheimer phenomenon is actually boosting both movies to new heights is what has us excited for what the rest of the summer box office might bring.
Are you at all surprised by the Barbenheimer effect on the UK box office? Have you seen either or both of these movies?