Congratulations are in order for Peppa Pig and all her fans!
NBC News reports that Peppa Pig, the show, just announced that Peppa Pig, the character, recently met her new baby sister!
Evie Pig's official reveal as a new character was accompanied by a slew of live-action and merchandised support.
The show's new lore claims that Evie Pig is a newborn piglet who was delivered in the Lindo Wing of St. Mary's Hospital at 5:34 in the morning. Superfans of the Royal Family might recognize that this is the same maternity ward Princess Catherine birthed Prince George, Princess Charlotte, and Prince Louis in!
Despite being a fictional character, Evie Pig received a huge honor and was brought into the world with the shouts of a tower crier!
In a video posted to Peppa Pig's official Instagram page, the town crier declared, "Lend me your ears, for news of the birth of a daughter to Mummy and Daddy Pig!"
"Peppa and George have a baby sister and her name is Evie," he continued. "Long live Evie Pig!"
Who's celebrating Evie Pig's addition to the family?
The who's who of mainstream media is covering the birth of Evie Pig!
In the YouTube Short shown above, The Mirror highlights that fans have been anticipating Evie's arrival since February. Mummy Pig's surprise pregnancy shocked the show's fans and generated an organic swell of excitement.
Mummy Pig and Daddy Pig held a "grand" gender reveal at the Battersea Power Station which gave fans even more info to chew over before the big day to arrive.
Outside of the press, Hasbro has commemorated Evie Pig's birth by launching a new toy line related to the young piglet.
According to Hasbro's new press release, fans of the Peppa Pig series will be able to buy Peppa's Big Fold Out House, Peppa's Big Family Car, Oinks & Snuggles Baby Evie, and the Family Figure Five-Pack to interact with Evie and learn more about the new character.
Fans can pre-order whichever product they're interested in at Walmart. As of now, the new line of toys is scheduled to hit stores on the 1st of August.
Hasbro and Peppa Pig's immediate merchandising of Evie shows that the people behind the multimedia franchise have big plans for the new character and her storyline.
August 1 is still a while away, so it's likely that Hasbro will provide more information about their plans as the toys' release date comes closer.